V MAGAZINE WEBSITE

An exercise on redesigning V MAGAZINE's website

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STATE OF THE MAP

Identity for the State of the Map Conference organized by OpenStreetMap in Brussels, 2016.

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PFIZER ANTI-INFECTIVES

This Anti-infectives portfolio highlights Pfizer's decades of experience finding and fighting infections across the world, its ability to identify and target pandemic threats on a global scale, and to work locally to eliminate them.

An overarching look and feel was created for the Anti-infectives brand to pair up in harmony with each existing drug brand.

Since this was global project, it was important to design the sales tool in a flexible and modular way so that it could be translated and customized to the market preferences and drug availabilities in different areas of the world. In this way, customized cover images are provided to each market.

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POPCYCLE MAGAZINE

Popcycle, a fashion magazine, was a collaborative project of photographers, make-up artists, writers, artists and models. I was responsible for the design of the magazine.

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LA TUCA LEATHER

La Tuca leather is sophisticated leather jewelry uniquely designed to make us feel strong and sexy anytime. Handmade by me in Brooklyn.

See shop at La Tuca Leather.

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NEULASTA

Amgen wanted a more powerful campaign without losing the patient as the central feature. Our challenge was to cast a meaningful light on the “happy patient” with careful use of detail and a quick read.

For our pitch-winning concept, we used sunshine through a bedroom window shining on a comfortable patient with a warm, familiar play on words.

To showcase our digital talent, we built a fun and engaging instructions-for-use game. This mobile app teaches both HCPs and patients how to use the Onpro device through a few minutes of interactive play.

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ARTS IN APRIL

Arts in April is a month long festival at the Syracuse University College of Visual and Performing Arts that celebrates the arts through a series of events and aims to bring the community closer in sharing the experience. Each school holds events that highlight and share their area of expertise.

We designed a visual system including posters, postcards and a website that represented members of the art community and highlighted the season.

This project was developed while working at Leibowitz.

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BMS INNOVATIVE MEDICINES

Despite generating 60% of BMS’ annual revenue, the Innovative Medicines division lacked a strong identity compared with the Immuno-Oncology division. We approached the opportunity to create a brand with a bold attitude that would not only message serious accomplishments, but also an exciting and empowered work environment.

To show how this identity will live, we went beyond the ad-lob and mood board with banners and internal communication templates.

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ZOLOFT

The main purpose of this site is to ease the patients experience when visiting the pharmacy and paying for Zoloft. With that in mind, we used content to improve pill and brand recognition, a pharmacy finder and easy access to Zoloft's Co-pay Card.

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CELL MAGAZINE

We had a fantastic challenge illustrating the incredibly complex science involved with tumor mutation burden (TMB) ­— an oncology biomarker critical for selecting NSCLC patients for immunotherapy. The primary investigator of the clinical trial selected our concept for its ability to summarize and simplify precisely how TMB works as a surrogate biomarker, gauging the likelihood of a primed immune response.

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D.I.Y.: DESIGN IT YOURSELF BOOK

As part of the MFA Graphic Design program at the Maryland Institute College of Arts, I developed two chapters in the D.I.Y.: Design It Yourself book edited by Ellen Lupton. The book uses D.I.Y. projects to educate the public about design elements and tools. My task involved coming up with projects that readers could follow, writing up instructions, art direction and layout design of the chapters. I also designed and illustrated the cover for the book exhibition’s brochure.

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HOLIDAYS PROMOS

The Annual Leibowitz Cookie Party fell on the same day as the Mayan-predicted end of the world. We took advantage of this coincidence and developed a Social Media campaign to drive traffic to our newly redesigned blog and website. The project consisted of a series of teaser images that connected cookies with global disasters, released on our blog and Twitter, Pinterest, and Facebook accounts. The final release on the day of the event was an infographic that showed the amount of ingredients, measured in office items, that team members used to make the cookies, and other fun/interesting facts about the ingredients.

These projects were developed while working at Leibowitz.

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